With a global career spanning more than 30 year across brand, marketing, communications, management consulting and financial Industry, Samir has a wealth of experience across global business and brand strategy, marketing ROI analysis, research, IP management, valuation, corporate communication, PR, global brand management, balanced scorecards, M&A branding, brand architecture, brand governance, etc. Previously, as a global brand controller at Standard Chartered Bank, Samir managed the global brand agenda with strong focus on global brand strategy, brand and business integration and brand architecture & alignment during M&A. Samir was also actively involved with the brand valuation and franchise aspects of the Standard Chartered brand. In the past 12 months, Samir has been driving brand & marketing ROI, IP protection and related issues, Brand Governance, Customer segmentation and business acceleration strategies for B2B and B2C segments alike for companies of all sizes.