
Ella Cheong LLC
Company Introduction
Ella Cheong LLC is a leading specialist intellectual property (IP) law firm in Singapore and Asia. We champion the value in your intellectual property, and offer a comprehensive suite of IP services to meet diverse needs along the entire IP value chain. Our expertise ranges from the prosecution and enforcement of trade marks, patents, domain names and registered designs to the development of effective IP strategies for the protection, management and commercialisation of your intellectual property.
Overview

Minimum Project Size

Average Hourly Rate
$$-$$$$

IP Professionals
11-50

Year of Establishment
1986

Key Office Presence in SG
Beach Road
IP Expertise
- IP Database
- IP Portfolio Management
- Patent Agent's services
- IP Strategy Consultancy
- Trademark Agent's services
- Dispute Resolution
- IP Legal Services
- Patent Analytics
- IP Brokerage (Licensing/Sale)
- Innovation Consultancy
- IP Training
- Branding Strategy
- IP Securitisation Consultation
- IP Enforcement
Market Served
- Australia
- Afghanistan
- France
- Germany
- Hong Kong
- India
- Indonesia
- Japan
Industry Focus
- Precision Engineering
- Energy and Chemicals
- Marine and Offshore
- Aerospace
- Electronics
- Construction
- Real Estate
- Security
- Environmental Services
- Air Transport
- Land Transport
- Logistics
- Sea Transport
- Environmental Services
- Air Transport
- Land Transport
- Logistics
- Sea Transport
- Wholesale Trade
- Healthcare
- Education
- Professional Services
- Financial Services
- ICT and Media
- Food Manufacturing
- Food Services
- Hotel
- Retail
List of Key Practice Experts
Soh Kar Liang
Profile pic

Short profile bio of no more than 150 words
Kar Liang is a graduate of the National University of Singapore. He practices intellectual property and information technology law. He has represented, guided and supported key client accounts from diverse fields ranging from high-tech microprocessors to consumer food and beverage industries in both contentious and non-contentious matters along the IP value chain.
As the first Singaporean appointed as a domain name panellist by the World Intellectual Property Organisation, Kar Liang regularly adjudicates on domain name disputes under the Uniform Dispute Resolution Policy. He is also a domain name panellist of the Asian International Arbitration Centre in Kuala Lumpur and a principal mediator of the Singapore Mediation Centre.
Kar Liang is an active participant of various local and foreign professional and business organisations, including serving as President of the ASEAN Intellectual Property Association, past President of the Singapore Group of the Asian Patent Attorneys Association and honorary advisor of the Chinatown Business Association. He contributes regularly to professional publications on intellectual property and information technology subjects, including serving in editorial capacities (eg, SAL Practitioner, an online journal of the Singapore Academy of Law) and is frequently invited to speak on topics in these fields both locally and regionally at conferences, seminars, workshops and expert panels.
Name, Job title
Soh Kar Liang
, Managing Director
Awards and accoladess
Kevin Wong
Profile pic

Short profile bio of no more than 150 words
Kevin is an advocate and solicitor in Singapore, and is admitted as a solicitor in England and Wales.
A graduate of the National University of Singapore, Kevin is an experienced attorney in the fields of IP management and transactional work. He has advised a wide range of local and foreign clients on their intellectual property (IP) rights and portfolios around the world, including companies in the aerospace, retail, environmental solutions, marketing communications, beauty, and sports and lifestyle industries.
His scope of work includes trade mark clearance and strategy, trade mark filing and prosecution, international registration under the Madrid Protocol, information technology (domain names) and enforcement/disputes, including trade mark oppositions, invalidations and revocations.
Kevin is a regular participant and speaker at local and international IP events, and has contributed as a consultant and tutor at local IP clinics and courses. He also has many years of editorial experience and has contributed articles and commentaries to various IP publications with an international audience, including World Trademark Review (WTR), Asia IP and the IPKat’s blog. In addition, he co-authored the Singapore chapter of the book “Getting the Deal Through: Trademarks” published in 2015. He is also currently a member of the Young Practitioners Committee for the International Trademark Association (INTA).
Name, Job title
Kevin Wong
, Director
Awards and accoladess
Basic Entity Info
Business Entity
Ella Cheong LLC
ID
201220606Z
Date Of Formation
18/08/2012
Last update
31/08/2021 Nisha Ansari