Ella Cheong LLC

Company Introduction

Ella Cheong LLC is a leading specialist intellectual property (IP) law firm in Singapore and Asia. We champion the value in your intellectual property, and offer a comprehensive suite of IP services to meet diverse needs along the entire IP value chain. Our expertise ranges from the prosecution and enforcement of trade marks, patents, domain names and registered designs to the development of effective IP strategies for the protection, management and commercialisation of your intellectual property.


Minimum Project Size

Average Hourly Rate


IP Professionals


Year of Establishment


Key Office Presence in SG

Beach Road

IP Expertise

  • IP Database
  • IP Portfolio Management
  • Patent Agent's services
  • IP Strategy Consultancy
  • Trademark Agent's services
  • Dispute Resolution
  • IP Legal Services
  • Patent Analytics
  • IP Brokerage (Licensing/Sale)
  • Innovation Consultancy
  • IP Training
  • Branding Strategy
  • IP Securitisation Consultation
  • IP Enforcement

Market Served

  • Australia
  • Afghanistan
  • France
  • Germany
  • Hong Kong
  • India
  • Indonesia
  • Japan

Industry Focus

  • Precision Engineering
  • Energy and Chemicals
  • Marine and Offshore
  • Aerospace
  • Electronics
  • Construction
  • Real Estate
  • Security
  • Environmental Services
  • Air Transport
  • Land Transport
  • Logistics
  • Sea Transport
  • Environmental Services
  • Air Transport
  • Land Transport
  • Logistics
  • Sea Transport
  • Wholesale Trade
  • Healthcare
  • Education
  • Professional Services
  • Financial Services
  • ICT and Media
  • Food Manufacturing
  • Food Services
  • Hotel
  • Retail

List of Key Practice Experts

Soh Kar Liang

Profile pic

Short profile bio of no more than 150 words

Kar Liang is a graduate of the National University of Singapore. He practices intellectual property and information technology law. He has represented, guided and supported key client accounts from diverse fields ranging from high-tech microprocessors to consumer food and beverage industries in both contentious and non-contentious matters along the IP value chain. As the first Singaporean appointed as a domain name panellist by the World Intellectual Property Organisation, Kar Liang regularly adjudicates on domain name disputes under the Uniform Dispute Resolution Policy. He is also a domain name panellist of the Asian International Arbitration Centre in Kuala Lumpur and a principal mediator of the Singapore Mediation Centre. Kar Liang is an active participant of various local and foreign professional and business organisations, including serving as President of the ASEAN Intellectual Property Association, past President of the Singapore Group of the Asian Patent Attorneys Association and honorary advisor of the Chinatown Business Association. He contributes regularly to professional publications on intellectual property and information technology subjects, including serving in editorial capacities (eg, SAL Practitioner, an online journal of the Singapore Academy of Law) and is frequently invited to speak on topics in these fields both locally and regionally at conferences, seminars, workshops and expert panels.

Name, Job title

Soh Kar Liang , Managing Director

Awards and accoladess

  • Memberships at Law Society of Singapore, Singapore Academy of Law International Association for the Protection of Intellectual Property (AIPPI), Asian Patent Attorneys Association (APAA), International Federation of Intellectual Property Attorneys (FICPI), International Trade Mark Association (INTA), ASEAN Intellectual Property Association (AIPA), Association of Singapore Patent Attorneys (ASPA)
  • Kevin Wong

    Profile pic

    Short profile bio of no more than 150 words

    Kevin is an advocate and solicitor in Singapore, and is admitted as a solicitor in England and Wales. A graduate of the National University of Singapore, Kevin is an experienced attorney in the fields of IP management and transactional work. He has advised a wide range of local and foreign clients on their intellectual property (IP) rights and portfolios around the world, including companies in the aerospace, retail, environmental solutions, marketing communications, beauty, and sports and lifestyle industries. His scope of work includes trade mark clearance and strategy, trade mark filing and prosecution, international registration under the Madrid Protocol, information technology (domain names) and enforcement/disputes, including trade mark oppositions, invalidations and revocations. Kevin is a regular participant and speaker at local and international IP events, and has contributed as a consultant and tutor at local IP clinics and courses. He also has many years of editorial experience and has contributed articles and commentaries to various IP publications with an international audience, including World Trademark Review (WTR), Asia IP and the IPKat’s blog. In addition, he co-authored the Singapore chapter of the book “Getting the Deal Through: Trademarks” published in 2015. He is also currently a member of the Young Practitioners Committee for the International Trademark Association (INTA).

    Name, Job title

    Kevin Wong , Director

    Awards and accoladess

  • Recommended Individual in WTR 1000 – The World’s Leading Trademark Professionals
  • Trade mark star in MIP (Managing Intellectual Property) IP Stars
  • Listed in the WIPR (World Intellectual Property Review) Leaders Directory
  • Basic Entity Info

    Business Entity

    Ella Cheong LLC



    Date Of Formation


    Last update

    31/08/2021 Nisha Ansari